Monday, February 22, 2010

2010!

Earlier this year I was discussing the Oregon Wine Competition with a owner of a winery located in the Rogue Valley in Southern Oregon. A question came up that has never been asked...

What is your mission Statement?

For the past 8 years I have had a vision statement instead of a mission statement. A vision is a goal, objective, purpose or an idea. Below is the vision that I have for the Oregon Wine Competition, Celebration Oregon! and the wine events during the Oregon State Fair.

Vision Statement
To be a key participant in the agricultural bounty of Oregon,
by producing a highly judged competition of quality Oregon wines.
To market and promote the Oregon Wine Industry,
that highlights the wineries and reaches consumer interest.

Objectives
To Evolve the Oregon Wine Competition as
“The Premier Wine Competition”
To Promote Oregon Wine Competition thru Marketing Campaign
To Promote Oregon Wines after the Competition
To Extend the visibility of the Oregon Wine Industry

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